Understanding Our Tracking
Technologies
We use various tracking technologies
to improve your experience on romexalvia.com and provide you with
relevant financial guidance for your family business needs. Think of
these tools as helpful assistants that remember your preferences and
help us understand what information serves you best.
These technologies work quietly in
the background while you browse, collecting information about how you
interact with our content, which pages interest you most, and how we
can better serve Australian family businesses like yours.
E
Essential Cookies
These are absolutely necessary for our website to function
properly. They handle basic security, remember your privacy
preferences, and ensure forms work correctly when you contact
us at help@romexalvia.com.
F
Functional Tracking
We remember your location preferences (knowing you're in
Australia helps us show relevant content), your preferred
communication methods, and settings that make your visits more
convenient.
A
Analytics and Performance
These help us understand which financial resources are most
valuable to family businesses. We track page views, time spent
reading articles, and which tools get used most often – but
never personal financial details.
M
Marketing Insights
We track how visitors discover our services and which
content resonates with different types of family businesses.
This helps us create more relevant resources and reach other
businesses who might benefit from our guidance.
Taking Control of Your Privacy
You have complete control over tracking technologies
through your browser settings. Here's how to manage them
effectively:
1
Access Browser Settings
Look for "Settings," "Preferences," or the three-dot menu in
your browser. Most browsers put privacy controls in an
easy-to-find location.
2
Find Privacy Controls
Navigate to "Privacy & Security" or "Privacy" sections. Some
browsers have dedicated "Cookies" or "Site Data" options.
3
Customize Your Settings
Choose to block all cookies, allow only essential ones, or set
exceptions for trusted sites like romexalvia.com.
How Tracking Enhances Your
Experience
When you visit our financial planning
resources, tracking helps us understand which topics matter most to
family businesses. If many visitors spend time on our succession
planning articles, we know to create more comprehensive content in
that area.
For instance, if you frequently read
about cash flow management, we might suggest related resources about
seasonal business planning or emergency fund strategies. But we never
track your actual financial information – only your interest in
different educational topics.
Analytics also help us improve
website performance. When we see that mobile users have difficulty
with certain pages, we can optimize the experience for visitors
accessing our resources from their phones or tablets.
Data Retention and Your Control
We don't keep tracking data
indefinitely. Different types of information have different
lifespans based on their purpose and your privacy rights.
-
Session cookies: Deleted when you
close your browser
-
Preference cookies: Stored for up to
12 months unless you clear them
-
Analytics data: Aggregated and
anonymized after 14 months
-
Marketing insights: Refreshed every 6
months to stay current
Third-Party Services and Data
Sharing
We work with trusted analytics
providers to understand website performance and user experience
patterns. These services help us identify technical issues and
improve our resources for Australian family businesses.
Any data shared with third parties is
aggregated and anonymized – meaning it can't be traced back to
individual visitors. We never sell personal information or share
identifiable data with marketing companies.
Our partners are required to meet
strict privacy standards and use data only for the specific purposes
we've agreed upon. They cannot use information from our website for
their own marketing or business development activities.
Updates and Changes to This
Policy
We review this policy regularly to
ensure it accurately reflects our practices and complies with
evolving privacy regulations. When we make significant changes, we'll
update the "Last Updated" date at the top of this page.
For major changes that affect how we
collect or use data, we'll provide additional notice through our
website or via email if you've subscribed to our updates.
We encourage you to review this
policy periodically, especially if you have specific privacy concerns
or if your business's data protection requirements change.
